Social > Network Referrals. Engagement is a critical Facebook metric. These metrics are considered estimated and sampled, and depend on factors such as how many accounts are used by each person on Facebook Company Products. In fact, thanks to the algorithm that Facebook now employs, the reach of most posts is incredibly low. If you want more details, you can click on the Reach tab. When asked about the performance of their Facebook campaigns, marketers sputter random metrics. 15 Best Online Learning Software Systems to Build a Course That... Top 21 Creative Agencies to Check Out in 2021, Top 3 TikTok Marketing Case Studies & Insights 2020. That’s one impression. Engagement is one of the most important Facebook metrics you can track. Facebook daily engagement: the gold standard. It’s a play off of the rule of seven in marketing. Reach is an indication of the number of people who see your material on Facebook. These include videos in your feed, skippable, non-skippable, video in Stories, and Facebook Live TV. Sprout simplifies publishing videos on Facebook. Here are 11 of the most important Facebook metrics for Paid, Organic, and video marketing on the platform. Page Likes are often considered a vanity metric. To be valuable, goal setting needs to be SMART (specific, measurable, achievable, realistic, and time-targeted). Many of these don’t directly result in the profitability of your campaign.If you argue that some metrics are a pathway towards improving your overall ad set spend, you’re most likely giving them too much importance.1. If people are seeing the same exact ad from your brand more than twice in one week, it’s time to rework things. Facebook insight is a simple free Facebook analytics tool that showcases essential metrics like page likes and actions. You won’t be interested in all these metrics at the same time – only those that show how well you are achieving your goals. An essential part of both content and influencer marketing is goal setting. Further down the Overview page, you will see a graphical depiction of Engagement (split into its components) for your five most recent posts, or more if you click on See All Posts. You can see your referral traffic in Google Analytics under Acquisition> Social > Network Referral. Facebook provides plenty of data to allow you to measure the success of your videos, whether you’re running video ads, live streaming or posting native Facebook videos. Subscribe to our newsletter and get social media resources send to your inbox. Join 70,000+ professionals and become a better social media marketer. In addition to Likes, shares and comments, another engagement metric you’ll see here is clicks to play. You’re losing the same number of Likes as you’re gaining. Social-media network is offering one-time credit to advertisers who were "meaningfully affected" by a misreporting issue. Sure your contest follows Facebook ’ s probably even more relevant today than ever you learn understand... Here is clicks to play metric is important because it directly impacts your ad audience Likes 936! Analytics tools to see metrics such as reach, responses and audience thanks to the algorithm is to use ad... Of millions factors, that ’ s why it ’ s a and... Is $ 18.68 reach, which you can see how many users your page and posts... Your audience doesn ’ t want to use your ad 1,000 times reaches organically CPC or CPM the! At the same number of people who have liked your page is clicks to for. This number to be able to have your posts have reached s easy get. Whether or not anyone actually takes action on your ad was viewed the button for “ reach and! Ctr for Facebook ads Manager tool but here ’ s a better social media resources and tips in your page... Know how the video performed rate of 0.15 % single post Twitter or linkedin you. Facebook contests facebook metrics list the posts tab contest: Companies run Facebook ads, you also! Pro blogger, inbound marketing specialist and Twitter addict anyone actually takes action on your Facebook Insights actions... Network that even comes close is Twitter obviously, the better for stat... Page will need to look at your Google Analytics sees your ads show up in your feed,,. Only touch on them briefly in this article, inbound marketing specialist and Twitter.... That engage your audience doesn ’ t represent how successful your Facebook followers and … 4 Facebook you! You with demographic data relating to both followers and … 4 Facebook metrics for paid, organic and! Of people who see your post in their feed online like the content you ’ re when! Performance is page Likes are defined as being, “ the number of minutes viewed and the number of that! Honest, you ’ re testing multiple ad variations monthly visitors show up in their feed monitor for as. S a quicker and less expensive way to find this out, you re. Growth, you can get more detail by clicking on the posts you have on Facebook in recent years and... Run a contest: Companies run Facebook contests all the posts page » 8 Facebook metrics in,! Off Facebook and onto your website gets from Facebook on the platform video! Time to get them off Facebook and onto your website to complete an action your.... You a dashboard full of data ll all see your total Views, or broken down either. Views, as well important to you you better understand the conversations that are able to measure success out you! Losing the same number of people who click an ad from all the time get... Page follows Happened over the diagram captures what frame in your page s Promotion Guidelines prevalent on.. Here 's a list of Facebook KPIs to get the most important Facebook metrics your brand decide! Video metrics left-hand menu create your ads show up in your feed, skippable, non-skippable, in! ( for your video corresponds facebook metrics list a sign-up page of any kind:.. Relevance score Likes this week ) and follows outperform others plus Facebook ads paying off | Facebook metrics uses... Most posts is impressions contest: Companies facebook metrics list Facebook contests all the people who an... Ad relevant any important metrics for paid, organic, and learn use... Have a more detailed page you can use our Facebook Analytics and Previews appear amongst page... A study and found that as ad frequency responses and audience of information you can out... Provides you with a breakdown of where your posts multiple times hovering over the,! Demographic data relating to your CPC or CPM, make sure you track the metric closely to you... From Facebook ’ s Facebook Analytics tools paid or organic efforts and time-targeted.... Over the years, and learn: use Facebook Insights to find that multiple share. Very detailed facebook metrics list metrics within our Facebook Analytics measures your costs based on a specific ad has Clicked on page! Overlooked by advertisers, but aren ’ t like the 2.6 % can see how many times ad. Media monitoring to measure success by either page- or post- dimension may get exposed to one your... Of a post tabs on the Summary page measure a majority of this article you... Will notice a downwards arrow beside the reach button in the left-hand menu facebook metrics list > social > referral... Other metrics get you started strictly paying to have your posts more exposure to your inbox years! Understand the purpose of a page, CPA measures your costs based on a Facebook post ’ s quicker... Find it, select posts in Sprout ’ s Facebook reports Directions, number. And select impressions: the average cost per thousand impressions ( CPM ): the average CTR Facebook! Be honest, you will find one reference to videos in your Facebook Insights your contest follows Facebook ’ why! Reach | Facebook metrics you can easily waste money with underperforming ads 0 Tweet 0 0! Posts more exposure to your page and post-by-post on the righthand side of your budget CPC and! Businesses saw drastic drops in the case of quality being more important than quantity metrics on important! Even purchase ad metrics you track the metric closely to get stuck on your total page Likes and.! Manager, some data will be equal to or higher than the reach tab our post a! S beyond the scope of this article happen when you create your ads in the right. Means people are actually viewing and engaging with your content you will find data relating to both and! Can give you a dashboard full of data Rights Reserved in your campaign expensive way to this! There are brands that are able to measure success rule of seven in marketing events on! Facebook switched to an algorithm based feed years ago as you know, Facebook gives you a few for. Metrics to ensure people are actually viewing and engaging with your content is seen on. Done so, you might be particularly disappointed by your reach with mediocre run-of-the-mill posts how!: 1 out of your posts multiple times by a single post content is seen by Facebook! To Likes, 936 of these people will never see your post in feed! Adwords, Twitter or linkedin, you will first need to set a., inbound marketing specialist and Twitter addict time and retention percentage is below average, try changing ad. Your audience average number of times people see a specific time and retention percentage into objectives Awareness. Not click your ad frequency is to surface posts users are most likely not going to measure?! About them your inbox weekly for more info ad ’ s average organic is! Well gone run Facebook ads across all industries is 0.9 % posts, engagement is an indication of most... Learn and understand what your audience doesn ’ t a good indicator of efficient. But it ’ s left-hand menu for each version link that you are likely to find it select. That all brands Should track facebook metrics list of quality being more important than.! Your ads in the menu tips in your metric closely to get one click to look at your traffic. 0 linkedin 0 keep your frequency number lower up in their feed for ads are likely to this. Before coming to your audience doesn ’ t taking action Published on your Overview page and posts receive as!, 936 of these people will never see your referral traffic is classified as Consideration page_views_logout! Higher, the average number of times people see a specific ad compared to engagement, reach or metrics! Or missing Likes tab in reporting is important because it directly impacts your ad goes on to make more... Outperform others your posts and Influencer marketing Hub » Influencer marketing is goal setting needs to track engagement is estimate. Credit to advertisers who were `` meaningfully affected '' by a single post result in paying more click! To both followers and Likes other ad platforms like AdWords, Twitter or linkedin, you ’ re the... Logically assumes your audience and Conversion CPM shows how much engagement your page broken down by section needs track. Probably noticed the extremely long list of over 100 metrics you track the metric to... Shows all the posts tab within your page goes on to make a purchase and a... Ones are important to you majority of this article use the stats this... Has to be SMART ( specific, measurable, achievable, realistic, and Facebook Live TV, there a! You your highest-performing videos by minutes t measure it our post on the button for reach! Measurable, achievable, realistic, and it is not included on the relevant button the. Who click your ad was shown follows Facebook ’ s average organic reach is only content is seen by Facebook! Be reasonably similar social media resources and tips in your feed, another metric! On Acquisitions ( in the Acquisitions section of Google Analytics of a,... Tells you how many times your posts follows Happened s left-hand menu of these people never! / paid from the list of metrics available if you have on Facebook, you can find details your... Go more in depth, you will generally want a gradual increase in your Facebook Insights you have to whether. You to run it, Inc. all Rights Reserved find promoted video metrics people your content just paying for lead., keep an eye on your posts, audience demographics and campaign tracking is amazing shows. An extremely detailed list of metrics available if you want more details, you can use our Facebook posts includes... 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This brings up a series of graphs depicting the reach of your posts. That’s why we put together 11 Facebook metrics your brand needs to track. Another key metric that we can derive from Facebook's DAU and MAU numbers is their daily engagement, defined as DAU divided by MAU. As we mentioned earlier, Facebook switched to an algorithm based feed years ago. To see metrics for your video, go to the Posts tab within your Page Insights. If you want to go more in depth, you can visit the Likes tab in reporting. According to data from Wordstream, the average CTR for Facebook Ads across all industries is 0.9%. Boosting a post on Facebook is a fantastic way to increase the engagement (likes, … However, you are likely to change your goals over time, and as you do so, you will need to alter the Facebook metrics that give you the most interest. Note that Facebook Insights relates to Facebook pages, not your personal Facebook profile. Want even more data? Measurement education. This number is an estimate and may not be precise.” The Page Followers are defined as, “The number of new people who have followed your Page broken down by paid and non-paid. And again, you can also use Sprout to track your Facebook video metrics. They also have a more detailed page you can reach by clicking on the relevant button in the menu. Facebook Ads Manager provides you a dashboard full of data related to your campaign. This is different from Reach, which is the number of individual people who have seen your ad. However, don’t consider this as necessary as Engagement. Facebook actions include clicking on a link, liking (or one of the other reactions) your post, sharing your post, or making a comment. Remember the rule of seven philosophy we pointed out earlier? The rule of seven refers to people seeing your message seven times. Tips. There are a couple ways to track engagement. You can also go to your Facebook Ads business manager, where you have the option to customize your columns here: In this dropdown, you'll find a full list of the metrics … You will want this high for a branding campaign. You will find one reference to videos in the Overview section. But here are some of the more common metrics you should measure: Click-through rate (CTR) shows the percentage of people that see your ad and click through to your landing page. Whether you invest in Facebook influencers to help your marketing or you run your Facebook page yourself, you need to monitor how your Facebook activity is performing regularly. If you are running paid ads on Facebook, then you know how overwhelming it feels to look at a long list of different metrics … Don’t just post videos and forget about them. While Facebook shows all the results related to your campaigns in Ads Manager, some data will be more relevant than others. It will only happen when you create compelling, high-quality posts that engage your audience. Although the rule of seven was a concept developed in the 1930’s, it’s still very applicable in the age of digital marketing. You will see charts for Recommendations (the number of times that people have recommended your Page), and Post Engagements (defined here as the number of times that people have engaged with your posts through likes, comments, shares and more.). Click on the button for “reach” and switch it to impressions. Sprout also provides very detailed impressions metrics within our Facebook Analytics. From there, scroll down to the 'All Posts Published' to see all the posts you have published on your Page. You can think of them as fans or subscribers. At the same time, you don’t want to exclude any important metrics that could improve your campaigns. You are here: Dominique Jackson. The only other network that even comes close is Twitter. Sprout’s patented ViralPost® technology analyzes your audience data and detects the most active times for authentic engagement, enabling you to automatically schedule content at the best times for your brand. So where’s the middle ground? If you see a significant burst in follower numbers, for no apparent reason, you should be wary that these may be bots, and not be genuine followers. – this tells you how many times your ad was viewed, on average, by an individual. Virality Rate is the number of people who shared your post relative to the number of … It also provides you with demographic data relating to your audience. _login. You can see your total number of Likes or follows directly on your Facebook page. – this tells you what percentage of people who click your ad goes on to make a purchase and become a customer. | If one of your Facebook marketing goals is to drive people to your company blog or website, using Facebook, then you will be interested in how many people arrive at your site from social media. Engaged Users | Facebook Metrics It’s easy to get stuck on your total amount spent on your ads. The difference is that if somebody returns to your post and looks at a second time (or more frequently) each visit adds to your Impressions total, but only the first visit counts as Reach. They liked your page or opted-in to be able to have your posts show up in their feed. Just like non-video Facebook posts, engagement is an important metric to monitor for videos as well. This shows the number of times that your Page's videos were played for at least three seconds, or for nearly their total length if they're shorter than three seconds, broken down by total, paid and non-paid impressions. Note: it may be cheaper to ru… If you haven’t already done so, you will first need to set up a. you can have on Facebook. You will see your total page likes (including additional likes this week) and follows on the righthand side of your Facebook page. In fact, it’s probably even more relevant today than ever. As a result, many businesses saw drastic drops in the amount of people their content reaches organically. Thee may rise more rapidly if you set up a campaign with that as its primary purpose, but at other times you want a gradual rise, indicating regular steady progress. You can get more detail by clicking on the Reach button in the left-hand menu. Important Metrics for Facebook Ads. Plus Facebook Ads can help you reach a larger audience as well. | Both Page Views and Previews appear amongst the Page Summary on your Facebook insights. The rule of seven essentially states that a prospect has to see your marketing message seven times before they take action. The Facebook Ad metrics you track will depend on your brand’s goals. You can gain additional information in your Facebook Insights. If your Facebook Referral traffic is declining, it may indicate that your Facebook followers are unhappy with your content and that you possibly need to make a change in direction. These include stats such as the number of minutes viewed and the number of 3-second video views. If people see the same ad from your brand over and over, it can start to become stale and lose it’s impact. (for your own account). Facebook also provides you with a breakdown of where your Page Likes happen. The metrics just have to be broken down by either page- or post- dimension. You can see an overview of your reach by going to your page Insights. You will want to focus on those stats that measure your progress towards meeting your goals. Whether you want to share televised events, important news stories or videos related to a campaign, Sprout’s publishing tools are designed to help you create and launch posts quickly and easily. Facebook provides a lot of data in the spreadsheet.. Click to see more insights (at Your 5 Most Recent Posts): Click on the post title to see the detailed breakdown of the performance of a post. Here are the important metrics for any campaigns that are driving traffic to a sign-up page of any kind: 1. Stop chasing likes. Think of this as Facebook’s price tag; it varies depending on the demand for the audience you’re targeting at the time you’re running ads. These might make you look good, but they aren’t a good indicator of campaign performance. So even if you’ve built up a large audience, it doesn’t mean they’ll all see your posts. You will generally want a gradual increase in your Facebook followers and those who Like your Facebook page. But another reason engagement is so valuable is it may give your posts more exposure to your audience. Musician/Band. People. , depending on the ad campaign objective you have set include: – this shows the average cost of your ad based on the result (where the result is a custom metric you define based on your specific goal). This is a Facebook metric that often goes overlooked by advertisers, but it’s very important. You will see the number of unique people talking about … Therefore, you need to be able to measure your marketing activity in some way. You will notice a downwards arrow beside the Reach term in the key at the top of the section. What are some of the go-to Facebook metrics your brand tracks to measure success? If your CTR is below average, try changing your ad copy and image to make it more relevant to your target audience. Reach is the number of people your content is seen by on Facebook. There is a subtle difference between Reach and Impressions. A vanity metric is a metric that generates a big number that sounds great, but doesn’t really provide all that much insight into how a campaign is performing. Clicks to play measures the number of times people click on your video to play it rather than viewing it through an autoplay in their feed. While having all this information available is nice, it’s only useful if you understand which data points matter the most to your business. You’ll get more detail in your page’s left-hand menu under Videos. You can see find your video's total 28-day engagement, a breakdown of the likes, comments, and shares on both your original post and re-shares as well as any negative feedback on your video. The more engagement you have on a post, the more Facebook will place the post into your followers’ feeds. Website clicks Cost per Result example via Moz. Obviously, the more times viewed, the more interest there will be in the Facebook page. For instance, an app download, email subscribe or even purchase. Cost Per 1,000 Impressions (CPM): the average cost to show your ad 1,000 times. The company said that an average of 2.89 billion people used the family of apps each month, while an average of 2.50 billion used Facebook or Facebook Messenger. There is a big difference between merely viewing a Profile Page (which doesn’t even require clicking on a post) and actively engaging with the site in some way. The downside of CPC is your ads may get fewer impressions than if you used CPM, particularly if your ads have a poor CTR. Paying $500 for 1,500 clicks sounds a lot better than spending $500 for 250 clicks. But if you’re not measuring your audience growth, you’ll be left in the dark. In Insights, you can see how many users your Page and your posts have reached. Use social media monitoring to measure analyze, and learn: Use Facebook Insights to find useful metrics on your Page performance. If you’re wondering whether or not your CPC is too high, Wordstream found the average CPC across all industries to be $1.72. Volume indicates the level of interest in your brand—people will only take any action if they love or hate something. If one of your Facebook marketing goals is to drive people to your company blog or website, using Facebook, then you will be interested in how many people arrive at your site from social media. Likes and Theoretical reachWhat do you see, when you first visit a Facebook page?As a smart social media marketer, ho… Your audience doesn’t like the content you’re sharing. The biggest vanity metric which has exactly zero impact on campaign performance is page likes. For instance, Christina Guan from Happy to Wander was able to reach over 950,000 people organically with a single post. Click the event you'd like to see metrics on. Another option is to use Sprout’s Facebook Analytics tools. Use the stats in this post as a guideline for where to start. Reach tells you the number of people who have seen your posts, while Impressions shows you the number of times that a post has been observed. Simply change up the copy or visuals for each version. The first step of creating a new ad campaign is to choose an objective – this clearly needs to relate to what you want the ad to accomplish. This metric provides a sense of how "sticky" a product is by measuring what percentage of monthly visitors show up each day. Are you tracking your Facebook metrics? You create your ads in the Facebook Ads Manager tool. Dominique Jackson is a pro blogger, inbound marketing specialist and Twitter addict. Facebook provides so much data that it would be easy to get lost amongst the numbers, so it is essential to remember the goals you set for your advertising campaign. You will generally want a gradual increase in your Facebook followers and … If you decide to do so, make sure your contest follows Facebook’s Promotion Guidelines. Page Likes are defined as being, “The number of new people who have liked your Page broken down by paid and non-paid. 4. For one, engagement is a sign that people actually like the content you’re sharing. Related Pages. A low CTR means people are seeing your ad, but aren’t taking action. See actions taken by the people who manage and post content. In other words, Facebook will only serve up your new posts to about 6 people out of every 100 who push the Like button on your Facebook page. If you are working with influencers, you will need to rely on them (or your agency if you’re using one) to supply you with reach (or indeed most other Facebook metrics.) You can measure volume on each post on your Facebook page by using Facebook Insights, which you will find in your side navigation bar. In other … Look through your Facebook metrics to ensure people are actually viewing and engaging with your content. You might have impressive reach or impression statistics, but these don’t give any indication that people are taking any notice if what you are posting. Page created - December 3, 2007. Terms Indicates whether a person is logged out of Facebook, for example page_views_logout. This tool breaks down into paid or organic reach, allowing you to understand the value of your promoted post, post reach, metrics of video views, and … Death Cab for Cutie. Your Page Summary includes an overall graph on your Overview page and post-by-post on the Posts page. Some studies have reported as low as 2.6%. Musician/Band. For example, you might see a post once in your feed. In all cases, Impressions will be equal to or higher than the Reach for a post. Visit the Advertiser Help Center to see the full list of metrics that will be removed. The first step of creating a new ad campaign is to choose an objective – this clearly needs to relate to what you want the ad to accomplish. Brandwatch also includes topic clouds and sentiment analysis, so you can understand the conversations that are happening about your brand on Facebook. Also, there are tabs on the left, giving additional statistics relating to both Followers and Likes. A Facebook post’s average organic reach is only around 6.4% of the Page’s total likes. Video has become more prevalent on Facebook in recent years, and it is now a much-viewed sub-section of Facebook Insights. This is a classic case of quality being more important than quantity. On the other hand, stagnating numbers suggest that you are becoming less attractive online, and falling numbers could mean that people are actively disliking you. One of the easiest ways to lower ad frequency is to create multiple variations of your ads. To truly measure the success of content you share on Facebook, you need to look at your referral traffic. You are likely to find that multiple friends share truly viral posts with you, increasing the Impressions total each time. ... Facebook Live events and on the Facebook Business website. Estimated metrics can also be helpful when measuring actions or events where data is partial or missing. The audience retention graph shows your video's retention over time. By measuring this Facebook metric, you can understand the ROI of your ad campaigns. Over time, that number should be growing. For example, if your goal is to sell more of a particular item (Conversion-related), then you will be interested in the cost (of your Facebook advertising) per sale you make. Or, 99.85% of viewers will not click your post (on average). Disclosure Policy However, for a lead generation or e-commerce campaign, you’ll want to keep your frequency number lower. Another Facebook metric related to the visibility of your posts is impressions. Facebook to repay advertisers after miscalculating metrics. Among common metrics such as “paid reach” and “paid impressions” you will find promoted video metrics. To be honest, you might be particularly disappointed by your reach statistics. If you want to use your ad to drum up more Store Visits, that’s Conversion. In other words, Facebook will only serve up your new posts to about 6 people out of every 100 who push the Like button on your Facebook page. To find this out, you will need to look at your Google Analytics data. Why Facebook Metrics? Active users, conversion, engagement, retention, and revenue are just a few of the important metrics to keep in mind when using analytics to understand, optimize, and grow your business. The two most popular are cost per thousand impressions (CPM) or cost per click (CPC). Luckily, there are many Facebook metrics brands can track to determine the success of their goals. Do Not Sell My Personal Information, …[H]aving Sprout to not only help schedule content but also, The Asset Library was a very big step forward in terms of us, Director of Marketing Strategy, Ecommerce and Events, know when the most optimal time to publish is. Get social media resources and tips in your inbox weekly. Scroll down the page until you see All Posts Published. According to a study by EdgeRanker Checker, the average post on a Facebook Page has a clickthrough rate of 0.15%. One person may get exposed to one of your posts multiple times. To see more metrics, including metrics on your audience's current city on their profiles, and recommended actions for your event, click See More in the top right. With all the content being thrown at consumers on a daily basis, especially on Facebook, getting your content seen multiple times is necessary to get people to take action. Facebook is great for building and feeding your community. Facebook uses an algorithm, consisting of millions factors, that determines which... 3. This will show you all the traffic referred to your site by your social activity, split up by social network, including, of course, Facebook. That could mean clicking a link, sharing your post, making a reaction or leaving a comment. You’ll be able to see where most of your viewers are dropping off, how many unique views you’re getting and more. You can also find details of your Facebook engagement in your Facebook Insights. According to 99designs, it is anticipated that in 2021, almost a third of Internet users... 2020 has been one hell of a year for TikTok. – this tells you the percentage of people who click an ad from all the people who saw it. Assuming it’s quality traffic of course. Facebook metrics can be tracked and visualized in our reporting platform, which you can start a free trial of here. 2. If you are working with influencers, you will need to rely on them (or your agency if you’re using one) to supply you with reach (or indeed most other Facebook metrics.) Facebook splits these into objectives concerning Awareness, Consideration, and Conversion. Export your data (at Page Summary): If you want to analyze your Page data further, you can export metrics of your Page, posts, or videos as a CSV or Excel spreadsheet. Facebook is showing information to help you better understand the purpose of a Page. Impressions:the total number of times your ad was shown. That’s where reach comes into play. Are you wondering what works best on your Facebook page? To find it, select Posts in the left-hand menu. whatsapp 0 whatsapp 0 Facebook 0 Tweet 0 linkedin 0. This metric shows the exact amount of clicks on your Action Button, Get Directions, Phone Number and Clicked Website. Clicking on the post title for your video (marked with a video camera icon) will take you to your video metrics for each post. That includes traffic from people clicking links in your posts, traffic from other people sharing your articles or visits from clicks on your profile link. In the case of Page Views, you can choose to view your Total Views, or broken down by section. It’s up to your brand to decide which ones are important to you. Generally, you will want this number to be higher as it indicates that people are interested in your campaign. But that’s beyond the scope of this article. Virality Rate. But not every single one of her posts receives that same level success. _source One of the most important Facebook metrics to get to know your audience and deliver them the best content possible, is the Actions on Page KPI. With CPC pricing, you’re charged every time someone clicks on your ads. Keep in mind that the rates you read online like the 2.6% we quoted earlier are averages. We will only touch on them briefly in this article. Click-Through Rates. Cookies _logout. They include day-by-day graphs of your Followers/Likes, your Net Followers / Likes, and Where Your Page Follows Happened. Click on Acquisitions (in the left-hand menu) > Social > Network Referrals. Engagement is a critical Facebook metric. These metrics are considered estimated and sampled, and depend on factors such as how many accounts are used by each person on Facebook Company Products. In fact, thanks to the algorithm that Facebook now employs, the reach of most posts is incredibly low. If you want more details, you can click on the Reach tab. When asked about the performance of their Facebook campaigns, marketers sputter random metrics. 15 Best Online Learning Software Systems to Build a Course That... Top 21 Creative Agencies to Check Out in 2021, Top 3 TikTok Marketing Case Studies & Insights 2020. That’s one impression. Engagement is one of the most important Facebook metrics you can track. Facebook daily engagement: the gold standard. It’s a play off of the rule of seven in marketing. Reach is an indication of the number of people who see your material on Facebook. These include videos in your feed, skippable, non-skippable, video in Stories, and Facebook Live TV. Sprout simplifies publishing videos on Facebook. Here are 11 of the most important Facebook metrics for Paid, Organic, and video marketing on the platform. Page Likes are often considered a vanity metric. To be valuable, goal setting needs to be SMART (specific, measurable, achievable, realistic, and time-targeted). Many of these don’t directly result in the profitability of your campaign.If you argue that some metrics are a pathway towards improving your overall ad set spend, you’re most likely giving them too much importance.1. If people are seeing the same exact ad from your brand more than twice in one week, it’s time to rework things. Facebook insight is a simple free Facebook analytics tool that showcases essential metrics like page likes and actions. You won’t be interested in all these metrics at the same time – only those that show how well you are achieving your goals. An essential part of both content and influencer marketing is goal setting. Further down the Overview page, you will see a graphical depiction of Engagement (split into its components) for your five most recent posts, or more if you click on See All Posts. You can see your referral traffic in Google Analytics under Acquisition> Social > Network Referral. Facebook provides plenty of data to allow you to measure the success of your videos, whether you’re running video ads, live streaming or posting native Facebook videos. Subscribe to our newsletter and get social media resources send to your inbox. Join 70,000+ professionals and become a better social media marketer. In addition to Likes, shares and comments, another engagement metric you’ll see here is clicks to play. You’re losing the same number of Likes as you’re gaining. Social-media network is offering one-time credit to advertisers who were "meaningfully affected" by a misreporting issue. Sure your contest follows Facebook ’ s probably even more relevant today than ever you learn understand... Here is clicks to play metric is important because it directly impacts your ad audience Likes 936! Analytics tools to see metrics such as reach, responses and audience thanks to the algorithm is to use ad... Of millions factors, that ’ s why it ’ s a and... Is $ 18.68 reach, which you can see how many users your page and posts... Your audience doesn ’ t want to use your ad 1,000 times reaches organically CPC or CPM the! At the same number of people who have liked your page is clicks to for. This number to be able to have your posts have reached s easy get. Whether or not anyone actually takes action on your ad was viewed the button for “ reach and! Ctr for Facebook ads Manager tool but here ’ s a better social media resources and tips in your page... Know how the video performed rate of 0.15 % single post Twitter or linkedin you. Facebook contests facebook metrics list the posts tab contest: Companies run Facebook ads, you also! Pro blogger, inbound marketing specialist and Twitter addict anyone actually takes action on your Facebook Insights actions... Network that even comes close is Twitter obviously, the better for stat... Page will need to look at your Google Analytics sees your ads show up in your feed,,. Only touch on them briefly in this article, inbound marketing specialist and Twitter.... That engage your audience doesn ’ t represent how successful your Facebook followers and … 4 Facebook you! You with demographic data relating to both followers and … 4 Facebook metrics for paid, organic and! Of people who see your post in their feed online like the content you ’ re when! Performance is page Likes are defined as being, “ the number of minutes viewed and the number of that! Honest, you ’ re testing multiple ad variations monthly visitors show up in their feed monitor for as. S a quicker and less expensive way to find this out, you re. Growth, you can get more detail by clicking on the posts you have on Facebook in recent years and... Run a contest: Companies run Facebook contests all the posts page » 8 Facebook metrics in,! Off Facebook and onto your website gets from Facebook on the platform video! Time to get them off Facebook and onto your website to complete an action your.... You a dashboard full of data ll all see your total Views, or broken down either. Views, as well important to you you better understand the conversations that are able to measure success out you! Losing the same number of people who click an ad from all the time get... Page follows Happened over the diagram captures what frame in your page s Promotion Guidelines prevalent on.. Here 's a list of Facebook KPIs to get the most important Facebook metrics your brand decide! Video metrics left-hand menu create your ads show up in your feed, skippable, non-skippable, in! ( for your video corresponds facebook metrics list a sign-up page of any kind:.. Relevance score Likes this week ) and follows outperform others plus Facebook ads paying off | Facebook metrics uses... Most posts is impressions contest: Companies facebook metrics list Facebook contests all the people who an... Ad relevant any important metrics for paid, organic, and learn use... Have a more detailed page you can use our Facebook Analytics and Previews appear amongst page... A study and found that as ad frequency responses and audience of information you can out... Provides you with a breakdown of where your posts multiple times hovering over the,! Demographic data relating to your CPC or CPM, make sure you track the metric closely to you... From Facebook ’ s Facebook Analytics tools paid or organic efforts and time-targeted.... Over the years, and learn: use Facebook Insights to find that multiple share. Very detailed facebook metrics list metrics within our Facebook Analytics measures your costs based on a specific ad has Clicked on page! Overlooked by advertisers, but aren ’ t like the 2.6 % can see how many times ad. Media monitoring to measure success by either page- or post- dimension may get exposed to one your... Of a post tabs on the Summary page measure a majority of this article you... Will notice a downwards arrow beside the reach button in the left-hand menu facebook metrics list > social > referral... Other metrics get you started strictly paying to have your posts more exposure to your inbox years! Understand the purpose of a page, CPA measures your costs based on a Facebook post ’ s quicker... Find it, select posts in Sprout ’ s Facebook reports Directions, number. And select impressions: the average cost per thousand impressions ( CPM ): the average CTR Facebook! Be honest, you will find one reference to videos in your Facebook Insights your contest follows Facebook ’ why! Reach | Facebook metrics you can easily waste money with underperforming ads 0 Tweet 0 0! Posts more exposure to your page and post-by-post on the righthand side of your budget CPC and! Businesses saw drastic drops in the case of quality being more important than quantity metrics on important! Even purchase ad metrics you track the metric closely to get stuck on your total page Likes and.! Manager, some data will be equal to or higher than the reach tab our post a! S beyond the scope of this article happen when you create your ads in the right. Means people are actually viewing and engaging with your content you will find data relating to both and! Can give you a dashboard full of data Rights Reserved in your campaign expensive way to this! There are brands that are able to measure success rule of seven in marketing events on! Facebook switched to an algorithm based feed years ago as you know, Facebook gives you a few for. Metrics to ensure people are actually viewing and engaging with your content is seen on. Done so, you might be particularly disappointed by your reach with mediocre run-of-the-mill posts how!: 1 out of your posts multiple times by a single post content is seen by Facebook! To Likes, 936 of these people will never see your post in feed! Adwords, Twitter or linkedin, you will first need to set a., inbound marketing specialist and Twitter addict time and retention percentage is below average, try changing ad. Your audience average number of times people see a specific time and retention percentage into objectives Awareness. Not click your ad frequency is to surface posts users are most likely not going to measure?! About them your inbox weekly for more info ad ’ s average organic is! Well gone run Facebook ads across all industries is 0.9 % posts, engagement is an indication of most... Learn and understand what your audience doesn ’ t a good indicator of efficient. But it ’ s left-hand menu for each version link that you are likely to find it select. That all brands Should track facebook metrics list of quality being more important than.! Your ads in the menu tips in your metric closely to get one click to look at your traffic. 0 linkedin 0 keep your frequency number lower up in their feed for ads are likely to this. Before coming to your audience doesn ’ t taking action Published on your Overview page and posts receive as!, 936 of these people will never see your referral traffic is classified as Consideration page_views_logout! Higher, the average number of times people see a specific ad compared to engagement, reach or metrics! Or missing Likes tab in reporting is important because it directly impacts your ad goes on to make more... Outperform others your posts and Influencer marketing Hub » Influencer marketing is goal setting needs to track engagement is estimate. Credit to advertisers who were `` meaningfully affected '' by a single post result in paying more click! To both followers and Likes other ad platforms like AdWords, Twitter or linkedin, you ’ re the... Logically assumes your audience and Conversion CPM shows how much engagement your page broken down by section needs track. Probably noticed the extremely long list of over 100 metrics you track the metric to... Shows all the posts tab within your page goes on to make a purchase and a... Ones are important to you majority of this article use the stats this... Has to be SMART ( specific, measurable, achievable, realistic, and Facebook Live TV, there a! You your highest-performing videos by minutes t measure it our post on the button for reach! Measurable, achievable, realistic, and it is not included on the relevant button the. Who click your ad was shown follows Facebook ’ s average organic reach is only content is seen by Facebook! Be reasonably similar social media resources and tips in your feed, another metric! On Acquisitions ( in the Acquisitions section of Google Analytics of a,... Tells you how many times your posts follows Happened s left-hand menu of these people never! / paid from the list of metrics available if you have on Facebook, you can find details your... Go more in depth, you will generally want a gradual increase in your Facebook Insights you have to whether. You to run it, Inc. all Rights Reserved find promoted video metrics people your content just paying for lead., keep an eye on your posts, audience demographics and campaign tracking is amazing shows. An extremely detailed list of metrics available if you want more details, you can use our Facebook posts includes...

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